for Profitable
and sustainable Forestry
Our vision
Arboair creates conditions for sustainable forestry worldwide, thereby promoting profitable forest management and biological diversity for future generations.
Our mission
Arboair is leading the transition to a digitized, sustainable precision forestry with deep learning and innovative solutions.
Our Story
Forests are the lungs of our planet and key habitats for biodiversity. At the same time, wood raw material is indispensable in the modern world, both as part of existing industrial value chains and in new fossil-free materials and fuels. Therefore, sustainable forestry is the answer for the future.
With the insight that a digitized forest with detailed data and advanced decision support is an urgent need for our common future, Arboair was founded. By using high-resolution images from satellites, drones, or other aerial vehicles, our cloud-based Forest Mapper utilizes advanced AI-driven image analysis to provide accurate decision support for the benefit of both the world and the forest industry.
At Arboair, we work for the sake of forests and their habitats, for the people working in the forests, and for forest owners. We believe in the power of high-precision forest data and are at the global technological forefront in providing it to our users.
Arboair aims to become an international player that creates the conditions for sustainable forestry on a worldwide basis, through the digitalization of the forest industry. Thereby promoting biological diversity for our generation and those to come.
The Team
We are a multidisciplinary team with exceptional expertise in forestry, technology, and sales. Our founders, Markus and Jacob, are experienced and award-winning entrepreneurs who have merged their previous companies to jointly transform the forest industry. They met at an event hosted by the Prince of Sweden at Linköping University during their master’s engineering studies. The Prince invited them to discuss their ideas about digitizing the forest industry and encouraged them to proceed with the project—this marked the start of their joint business journey.
Our board consists of individuals with extensive experience in the forest industry, including global consultants, former CEOs of major forestry companies, and experts in forestry-related EU policy.
Our diverse team includes an AI developer and geologist, a remote sensing expert, game developers, and an amazing IT architect. Together, we combine our expertise to deliver innovative solutions to the forestry sector.
Markus Drugge –
CEO
Markus, the visionary and strategist. Our CEO has a background in Industrial economics and engineering and as a forest owner.
070 – 215 40 20
drugge@arboair.com
Jacob Hjalmarsson – COO
Jacob, the multitasker and idea generator. Our COO has a background as an environmental engineer in Paper&Pulp industry and as a sustainability consultant.
072 – 302 70 99
jacob@arboair.com
Adnan Avdagic – Techlead
Adnan is an IT designer and creator like no else, he is also our very own gamer. Adnan has a background in engineering, coding and server infrastructure.
adnan@arboair.com
English 
Swedish